Personal Blog, Food and Lifestyle

I designed this website for my own personal use, using CSS to re-design an existing Wordpress theme and creating a unique logo. I deliberately kept the design minimal in order to not distract users from the visual content.

Portfolio Site, Arts

I built this website from scratch for a Boston-based artist who wanted to begin advertising her work online. I created all of the site’s content, including photos and product copy, and ensured seamless integration with other art-selling services and her social media channels. I used topical keywords and strategic internal and external links for SEO, and assessed results using Google Analytics and Google Search Console.

E-Commerce Site

I re-designed this website for a Boston-based cookie catering company who wanted help with digital marketing. I took updated product photos, re-wrote product copy, and re-arranged the site’s architecture to make it more user-friendly (for example, creating a dedicated page for catering services). I also strategically placed call-to-action buttons, as well as internal links for better SEO.

Read the owner’s testimonial here.

Restaurant Start-Up

I worked on this website for a new bakery in London. After researching the best bakeries in my area, I stumbled upon a single article about Pophams. Even though it was said to have opened that week, I couldn’t find anything else about it online - no website, no social links, and not even Google had it listed. After reaching out to the owner and offering my services, I began working on building out the bakery’s website and strengthening its web presence. It already had a domain name and logo, so I registered the business on Google and other search engines, and organized the site so users could easily find what they were looking for (i.e., hours, location, and menu). There was an immediate increase in online interaction with the company, with customers pouring in and its Google reviews averaging 5 stars. The website has since been redesigned as its brand has evolved, but the strong online presence of the brand is key to its success. The bakery is now considered one of the best in London, and people primarily discover it via these Google reviews.

See what the owner has to say about my work here.

Restaurant Start-Up

Like Pophams, I reached out to The Little Crepe Cafe right after they opened in January of 2020 because I wanted to learn more about them and couldn’t find their website; all that existed was a logo on social media. I served as a food photographer, web designer, SEO manager, and marketing consultant. They allowed me the freedom to use my food photography as the bulk of their content—visit the full site to see their beautiful crepes!